Spaanse spoorwegen lanceren boekentreinen20 april 2012
On 13 April, the rail service teamed up with book publisher Random House to place posters on the exterior of the central carriages of ten services traveling between Vallès Oriental and Baix Llobregat. Each poster encourages commuters to join the ‘reading train’ and once inside, interior posters provide riders with a selection of 40 book titles from which the first chapter can be downloaded via their respective QR codes. According to El Periódico, authors on the list include Spanish language writers such as Ildefonso Falcones, Jorge Luis Borges and Gabriel Garcia Marquez, as well as translated works by John Le Carré and Umberto Eco. The scheme is set to run for two months and will be repeated three times a year until 2016, with hopes to expand to include works from other publishing houses.
Leesbevorderingsexperimenten. Altijd een overweging waard.